Decodefy

What's included

Everything from raw idea to published.
In your voice. Every time.

Most content tools do one thing. You piece the rest together yourself - prompting one tool, reformatting for another, chasing your own instructions across three tabs.

Decodefy is one system. It researches, writes, remembers your voice, manages your content, builds your documents - and it learns from what you actually publish.

See it work in your world →Setup from £497 + VAT · Platform from £197/month · No contract

Explore the platform

The publishing signal

It learns from what you published - not what you typed.

Every AI tool can remember what you tell it. You write the instructions, keep them current, and correct it when it drifts. The memory is only as good as the admin you are willing to do.

Decodefy works the other way round. As content moves through your pipeline - draft, in review, completed, published - it carries more weight in the system.

Publishing is the moment you decided a piece was good enough to put your name on.

01
DraftCounts for very little.
02
In reviewCarries more context.
03
PublishedCarries the strongest signal.

What that means in practice

You do not maintain a style guide. Publishing is the style guide.

The more you publish, the more precisely it understands what “good” looks like for you - not your industry.

Month one runs on your Master Brand Compass. Over time, it has an approved body of material to work from.

One thing worth knowing: marking something as Published is not admin. It is how the system learns. We cover this properly in training.

01 / The assistant

The AI Assistant

It isn't a chatbot.

You talk to it the way you'd talk to a senior colleague: give it context, explain the situation, say who the piece is for and what you're trying to do.

Voice input is built in. Hold a button, speak, and your words become text on any device. Attach files - PDF, Word, Excel or CSV - and it reads them as part of the conversation. Pick up where you left off, or start fresh.

Research and read

Search the web for current information and read any webpage as part of the brief.

Work from what you say

Transcribe YouTube video, speak your brief, or attach your own documents to the conversation.

Produce the work

Write a blog post, LinkedIn caption, proposal or SOP; create a chart from data; generate or edit an image.

Artifacts

Finished output appears in its own formatted block. Copy it, save it to your library, regenerate it, or send it to a colleague.

Skills

Reusable expert instruction sets change how the AI approaches a task. Use a named skill or create one for your organisation.

Sub-agents

For complex work, the AI can hand work to specialist workflows while you watch live progress.

02 / Content

Plan, create, manage, publish.

Blank page to published, in one place. Nothing gets lost, nothing gets switched between.

The library

Everything in one table - name, type, status and date. Filter by category, search by keyword, edit or delete. Any piece can be active context for a conversation.

The editor

A proper word processor with headings, formatting, lists and links. Highlight text to improve, simplify or expand it. Copy as HTML or markdown.

The calendar and team view

Drag content to a date, add events, move work across the Kanban board and see what is in progress across the team. Conflict protection prevents silent overwrites.

The pipeline

CreatedDraftIn progressIn reviewCompletedPublished

Moving a piece forward is not housekeeping. Each stage adds weight to what that piece teaches Decodefy about your voice.

Supported types

Blog posts · LinkedIn · Instagram · Facebook · X · Articles · Emails · Ad copy · Press releases · Product descriptions · Landing pages · Content briefs · Proposals · SOPs · Internal documents · Campaign outlines · Grant applications

03 / Your business

It works from your information.

Knowledge base. Upload Word, PDF, text, CSV, Excel or HTML into a shared organisational library. The AI searches this information automatically when answering, using your material rather than general knowledge.

Google Reviews. With your reviews connected, the AI can draw on real outcomes and the vocabulary your actual clients use to describe problems and results.

British English - the whole register. Decodefy is tuned against American-English drift: not just spelling, but pace, restraint and the understatement that reads as earned authority to a British buyer.

Searchable by meaning

Documents are searchable by meaning, not only keyword. Project-specific libraries can attach files to individual projects and agents.

The context travels

Your organisation's information is available at the point of work, rather than needing to be pasted into every prompt.

04 / Visuals and documents

Images now. Documents and branded assets next.

Images

Generate landscape, square or portrait images from a description, with optional brand integration for your logo and colours. Upload an image, describe a change, and edit it. A media library keeps everything reusable.

Documents and branded assets - coming soon

Turn a brief or copy you have already written into a finished branded deliverable: PDFs, Word documents, LinkedIn-style carousels, proposals, estimates and SOPs. Compose mode writes from a brief; Preserve mode formats words without changing them.

05 / Insights

What Google already knows about you.

Search Console connection is live. The analysis below is rolling out through 2026.

Most content advice is guesswork about what people might be searching for. Google already knows. It just does not volunteer it.

Search Console holds the actual phrases people typed before they saw your site - not estimates, not third-party modelling. Decodefy can turn that signal into a useful next action.

The words your customers actually use.
Pages sitting just off page one.
Pages Google shows but nobody clicks.
The pages you have not written yet.
Pages that used to work and quietly stopped.
Actual questions, in the words people asked them.

06 / Output

Same brief. Different result.

The difference is not simply whether content appears. It is whether the final piece carries a real point of view, clear detail and a reason for a reader to care.

A generic starting point

“Our expert service is designed to help you achieve better results with a tailored, professional approach.”

A useful direction

“Most people call us once the problem has become expensive. Our job is to spot it earlier, explain the trade-off plainly and help you decide what is worth doing next.”

Illustrative contrast only. The finished wording should come from your expertise, your language and what you approve for publication.

07 / The practical difference

What's actually different.

General AI toolsDecodefy
VoiceYou can tell it how you write. You maintain it, correct the drift, and re-explain when it slips.An hour-long extraction session, done by someone who does it for a living, built into a permanent foundation.
LearningRemembers what you tell it.Learns from what you published - the pieces you decided were good enough to put your name on.
British registerDefaults to American confidence and sales energy. Correctable, if you notice and keep correcting.Tuned against that drift per client - pace, restraint and understatement, not just spelling.
Client languageGeneric industry vocabulary.Can draw on your own Google reviews - the words your actual clients use.
AI tellsProduces them unless told not to, every session.Screened as standard - the “leverage”, “robust”, “unlock” register removed before it reaches you.
Your expertiseGeneral training data, plus whatever you paste in each time.Your knowledge base, searched automatically, every time.

The honest version: you could build most of this yourself. Some people should. Decodefy is for people who'd rather it were already done, and stayed done.

08 / The calculator

What is content actually costing you?

Time costs are real money, even when they come from capacity rather than your bank account. Use your own figures to see the costs you can measure.

1The costs you can measure

Hours you spend on content each week6 hrs
What your time is worth per hour£100

Use your day rate, billing rate, or what you would pay someone else to do it.

Monthly spend on freelancers or agencies£0

Only include actual spend. Briefing time and revisions are deliberately not estimated here.

Time cost per month

Your hours × your rate. Real money - it comes from capacity rather than your bank account.

£2,598

Freelancer / agency spend

Actual monthly outsourcing spend, before briefing time and revisions.

£0

Total measurable monthly cost

Time plus actual outsourcing. No assumed lost enquiries or unprovable revenue figures included.

£2,598

Decodefy platform

£197 per month, plus one-off setup from £497 + VAT.

£197

This is what the time and outsourcing in your current approach add up to.

£2,598/ month

That is 13 times the £197 monthly platform fee, before the one-off setup.

This is the cost you can measure. It does not include any assumed commercial impact from content quality.

Show me what Decodefy does about £2,598 →

The benchmark

A system that already knows your business.

A senior UK freelance copywriter charges a day rate that adds up fast - and when the piece is done, you brief them again for the next one.

Decodefy is a system that already knows your business, available whenever you need it, that gets more accurate the more you publish.

Setup from £497 + VAT · Platform from £197/month · No contract