1The costs you can measure
Use your day rate, billing rate, or what you would pay someone else to do it.
Only include actual spend. Briefing time and revisions are deliberately not estimated here.
Time cost per month
Your hours × your rate. Real money - it comes from capacity rather than your bank account.
Freelancer / agency spend
Actual monthly outsourcing spend, before briefing time and revisions.
Total measurable monthly cost
Time plus actual outsourcing. No assumed lost enquiries or unprovable revenue figures included.
Decodefy platform
£197 per month, plus one-off setup from £497 + VAT.
This is what the time and outsourcing in your current approach add up to.
£2,598/ month
That is 13 times the £197 monthly platform fee, before the one-off setup.
This is the cost you can measure. It does not include any assumed commercial impact from content quality.