You're already solving part of this. Unpaid.
Most commercial printers spend time on things that aren't strictly their job.
Tweaking a headline before it goes to press because something doesn't read right. Softening copy that would embarrass the client if it went out. Flagging a message that undercuts the quality of the finished piece. That's time you spend because a poor result reflects on you - not because it's on the invoice.
Decodefy solves the same problem. Just further upstream, before it reaches you.
What's actually causing it
They know their business. Getting it out in writing is the bit that defeats them.
The clients who struggle with this aren't short of expertise. They know what makes them different. Getting that out in writing - clearly, consistently, in a way that sounds like them rather than a generic version of their sector - is the bit that defeats most of them.
They've tried writing it themselves. It takes hours and still doesn't feel right. They've tried ChatGPT. It's fast, it's free, and it produces something that reads like it was written in California for a company that doesn't quite exist. Smooth. Vaguely professional. Nothing specific enough to make anyone trust them.
So the brochure goes out with content that doesn't back it up. The campaign runs without a message that holds. The print does exactly what it should - and the rest of the picture lets it down.
What Decodefy does
One session. Their voice. Content they'd put their name to.
Decodefy captures how a business owner actually thinks - their voice, their expertise, the specific way they explain things to clients - in a single hour-long session. Everything they produce after that runs through that foundation.
Proposals. Emails. Social content. Brochure copy. Tender documents. All of it sounds like them. Not a template, not a robot doing an impression of them.
The clients who use it consistently come back to brief their next campaign already knowing what they want to say - with the copy largely done. No rounds of amends because the message still doesn't feel right. No back-and-forth over headlines. A clear brief, a confident client, and a job that moves.
That reaction - on first use, before any adjustment - is what we hear from business owners who assumed the output would need significant work. It usually doesn't.
Real Result.
What this does for your print volume
When a client's business is communicating properly, they print more.
Not because you've pushed them to. Because they have more to say, more people to reach, more reasons to show up.
A client who posts consistently needs updated materials more often. A client whose campaigns are working wants to run more of them. A client who finally has a message that holds wants to put it on everything.
Better content feeds print volume. It's that direct.
The partners who mention Decodefy consistently - coaches, accountants, professional networks - aren't running campaigns to do it. They mention it once, in the context of a client conversation, because they believe it's useful. That's enough. When someone you already trust recommends something, you act.
You become the person who introduced them to something that changed how their business communicates. That's the kind of thing clients remember. And come back to you for.
What this looks like for you
You mention it. We handle everything else.
You mention Decodefy. Your client has a conversation with us. If it's a good fit, they sign up. You earn a referral fee - no selling, no support, no overhead on your side.
We handle the demonstration, the onboarding, the training, and the ongoing support. Your client gets a system that makes everything they produce better. You get a stronger relationship with a client whose business is growing - and who has more reasons to print.
One more thing - and this is optional
A handful of printers we've spoken to have asked, after hearing about it for their clients: could this work for us too? It can. If you want to see what it looks like from the inside before you start recommending it, that conversation is there. But that's separate. The first one is about your clients.
How the partnership works
How the partnership works
No pressure to formalise anything to get started. Some of our best partner relationships began with one conversation and one client who came back saying the next campaign brief was the easiest they'd ever written.
Is now a bad time to take a look?
You probably already know two or three clients whose content isn't doing justice to the work you're producing for them. Who have the expertise but not the words - and whose results are reflecting that.
Twenty minutes. We'll show you the output, and between us we'll work out whether it fits your clients. If it doesn't, we'll say so. You'll know within the first ten minutes either way. You'll hear back from us within one working day.
Book a twenty minute conversation →