You're brilliant at your work. The world just doesn't know it yet.
Tree surgeons. Property developers. HR consultants. Refrigeration engineers. Estate agents. Architects. If you're an expert and your online presence doesn't reflect what you actually know - you're exactly who this is for.
See if it's right for you →The refrigeration engineer who closed a £6,000 deal
He'd been in the business for twenty years. Expert knowledge. Trusted by the clients who knew him. Almost invisible to anyone who didn't.
The first email Decodefy helped him write closed a £6,000 deal.
Not because the email was clever. Because it was clear, professional, and sounded like someone who knew exactly what they were talking about. Which he did. He just hadn't been able to get it out in writing before.
That's the pattern. The expertise was always there. The expression was what was missing.
The expert businesses we work with
The same problem, regardless of sector
The pattern is consistent across every expert business we work with. Years of knowledge. Almost no visible presence. A nagging awareness that the gap between what you know and what the world sees is costing you - in clients, in rates, in the ability to attract the kind of work you actually want to do.
Decodefy closes that gap. Not by generating generic content. By taking what's already in your head - the expertise, the experience, the way you explain things - and getting it out in a way you're proud to put your name on.
One focused session captures your voice. Everything you produce after that runs through it. The output reads like you. Because it is you - on your best day, with the time to get it right.
For the expert who finds writing the barrier
A significant number of the people Decodefy works with are brilliant at their work and have always found written expression difficult. Not because of knowledge. Because of the mechanics of getting it out.
You speak - naturally, the way you'd explain things to a client - and the system produces professional written content from that. In your voice. To a standard you'd put your name on.
The expertise was always there. The expression is what was missing.
Fits you if
- You're an expert in your field and your online presence doesn't reflect what you actually know
- You've tried generic AI tools and the output didn't sound like you
- You want content that demonstrates your specific expertise, not generic industry content
- You find writing difficult - whether because of time, dyslexia, or just the mechanics of getting it out
- You know the gap between what you know and what the world sees is costing you clients
Not for you if
- You want fully automated content with no involvement from you
- You're not willing to spend an hour capturing your voice and expertise
- You want generic industry content that could have come from anyone
Common questions
From the Insights
Further reading for experts
Work out your number
What is content actually costing you?
1The costs you can measure
Use your day rate, billing rate, or what you would pay someone else to do it.
Only include actual spend. Briefing time and revisions are deliberately not estimated here.
Time cost per month
Your hours × your rate. Real money - it comes from capacity rather than your bank account.
Freelancer / agency spend
Actual monthly outsourcing spend, before briefing time and revisions.
Total measurable monthly cost
Time plus actual outsourcing. No assumed lost enquiries or unprovable revenue figures included.
Decodefy platform
£197 per month, plus one-off setup from £497 + VAT.
This is what the time and outsourcing in your current approach add up to.
£2,598/ month
That is 13 times the £197 monthly platform fee, before the one-off setup.
This is the cost you can measure. It does not include any assumed commercial impact from content quality.